A Pitch for Improved Nutrition

The One Goal campaign partnership leverages football to build awareness of the problem of malnutrition in Asia.

With the 2015 AFC Asian Cup taking place this month in Australia, One Goal is bringing together civil society, governmental organisations, the corporate sector and football enthusiasts from around Asia for the AFC Legacy Forum. This meeting highlights the challenges and progress in reducing undernutrition, overweight/obesity and inactive lifestyles in the region.

Co-chair of the Global Nutrition Report’s Independent Expert Group, Lawrence Haddad, recorded this video message for One Goal’s AFC Legacy Forum, calling on participants of the Forum to step up and be nutrition champions in their country and throughout Asia.

 One Goal

See One Goal’s Fact Match: AC2015 vs Child Nutrition place Asia’s football statistics alongside its nutrition statistics for a thought-provoking read.