Improve the livelihoods of poultry farmers and farm business actors by improving capacity for household consumption, income generation, market access, increased awareness of poultry production and the value of consumption.

Cargill will fulfill this commitment with Hatching Hope co-founder Heifer International and other implementing partners. Hatching Hope uses a market systems approach to improve nutrition and economic livelihoods by supporting small- and medium-sized poultry farms to improve production, supporting markets to meet the needs of these farmers and poultry product customers, and addressing barriers to poultry consumption. Activities will vary depending on the specific needs of each community and on the implementing partner, but will typically follow one of five models: 1) a market-led model that emphasises connections throughout the market system led by people and entities within the supply chain; 2) a technical advisory model that is primarily consultative, with consultants providing advice to farmers, markets or consumers; 3) an income diversification model that supports non-poultry farmers in incorporating poultry into their operations as an additional source of income and nutrition; 4) an individually led model consisting of one-time activities using the Hatching Hope toolkit; and 5) a comprehensive model that includes activities that support farmers, markets and consumers in the same community.

To achieve the goal of 100 million people reached through the implementation of these models, we will 1) seek and secure additional partners to implement Hatching Hope in additional geographies; 2) provide in-kind technical advisory services to small- and medium-sized poultry farmers and the market actors that serve them; 3) build partnerships with Cargill customers where they can serve and support the growth of these farmers; and 4) build broad public information outreach related to consumption.