Promote balanced nutrition towards Edenred’s users and merchants

Target of the commitment: 80% of Edenred’s merchants and users made aware about sustainable food and anti food waste (2030 objective).

Levers:

- Communication campaigns toward users to promote healthy and sustainable eating as well as food waste prevention: across all Edenred entities offering solutions such as Ticket Restaurant or Ticket Alimentation, Edenred runs communication campaigns on various media (email, post, website and through mobile applications) to promote good practices around healthy and sustainable eating and the fight against food waste. These communications, which are targeting users or merchants, can take several formats: recommendations and tips, content from research, dedicated blogs, newsletters, recipes. This content is rigorously selected and is often developed with external partners to ensure the quality of the recommendations.

- Events with public stakeholders on access to food: Edenred is organizing an event at the EU parliament on April 8th 2025 on the topic of “decent and healthy eating amid rising prices”. Many stakeholders will have the opportunity to present concrete solutions to support a more sustainable and fair food system during the two roundtable and the side event. Edenred is also involved in the organization of a conference with the European social network (ESN). The European Social Services Conference 2025 'Where Care Meets Tech,' taking place in Aarhus, Denmark, from 22-25 June, will act as a forum to discuss how personalisation and relational approaches, alongside technology and digitalisation, are key drivers in transforming social services to meet the needs of the 21st century. Edenred will organize a panel discussion to address the question of the use of technologies in food/nutrition policies.

- Edenred co-constructs campaigns in favor of healthy and sustainable food with public stakeholders: launched in 2009, with the support of the European Commission, the FOOD programme (Fighting Obesity through Offer and Demand) seeks to promote balanced nutrition among employees during their working day and to develop access to healthier food choices. Through a consortium of 29 members, the programme raises awareness of the importance of a balanced diet in partnership with the relevant public institutions in 11 European countries and facilitates the implementation of more sustainable and nutritious food options within a network of than 4.350 partner restaurants. Since 2009, more than 500 communication tools have been developed, raising awareness among more than 7.4 million employees, 251,000 companies and 500,000 restaurants in the 11 member countries of the programme.