Limit children's exposure to marketing communications for food and beverage products high in fat, sugar or salt.

IFBA Global Responsible Marketing Policy

As part of IFBA’s Global Responsible Marketing Policy, IFBA members commit either to only advertising products to children under 13 years of age that meet common nutrition criteria based on accepted science-based dietary guidance or not advertising their products at all to children under 13 years of age. This policy covers food and non-alcoholic beverage product marketing communications that are directed primarily to children under 13 years of age in all covered media. In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools, early childhood education centres and children’s care service centres. IFBA members further commit to the International Chamber of Commerce Framework for Responsible Food and Beverage Marketing Communications in all their marketing communications. This policy will become applicable to all IFBA member companies globally by 1 January 2022. Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.