Limit children's exposure to marketing communications for food and beverage products high in fat, sugar or salt.
Description
Each IFBA member company will put in place and comply with a global responsible marketing policy that meets the requirements of the IFBA Global Responsible Marketing Policy as a minimum.
Overarching commitment (for commitments submitted pre-2025)
Title
IFBA Global Responsible Marketing Policy
Description
IFBA members commit either to: Only advertise products to children under the age of 13 years that meet commonnutrition criteria which are based on accepted science-based dietary guidance; or Not to advertise their products at all to children under the age of 13 years.The above policy covers food and non-alcoholic beverage product marketingcommunications that are primarily directed to children under 13 in all covered media.In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools, early childhood education centers and childrens care service centers.IFBA members further commit to the International Chamber of Commerce Framework for Responsible Food and Beverage Marketing Communications in all their marketingcommunications.This policy will become applicable to all IFBA member companies globally by 1 January 2022.Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.
GNR assessment
Verification status |
Verified
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SMARTness index |
Lower moderate
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Details
Global nutrition target(s) |
Childhood overweight
Adult obesity
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Nutrition Action Classification(s) |
Policy >
Food environment
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Linked event(s) |
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N4G Summit theme(s) |
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Measurement
Key indicator | Absence of advertising for high sugar/fat/salt products in children's media, as defined in the policy |
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Value | Measurement date | |
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Baseline | No | 2021 |
Target | Yes | December 2029 |
Progress
Value | Measurement date | |
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Progress report | 95.56% | August 2022 |