Commitment

Limit children's exposure to marketing communications for food and beverage products high in fat, sugar or salt.

Private sector food business / Switzerland

January 2022 — December 2029

Description

Each IFBA member company will put in place and comply with a global responsible marketing policy that meets the requirements of the IFBA Global Responsible Marketing Policy as a minimum.

Overarching commitment (for commitments submitted pre-2025)

Title

IFBA Global Responsible Marketing Policy

Description

IFBA members commit either to:• Only advertise products to children under the age of 13 years that meet commonnutrition criteria which are based on accepted science-based dietary guidance; or• Not to advertise their products at all to children under the age of 13 years.The above policy covers food and non-alcoholic beverage product marketingcommunications that are primarily directed to children under 13 in all covered media.In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools, early childhood education centers and children’s care service centers.IFBA members further commit to the International Chamber of Commerce Framework for Responsible Food and Beverage Marketing Communications in all their marketingcommunications.This policy will become applicable to all IFBA member companies globally by 1 January 2022.Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.

GNR assessment

Verification status
Verified
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SMARTness index
Lower moderate
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Details

Global nutrition target(s)
Childhood overweight
Adult obesity
Nutrition Action Classification(s)
Policy > Food environment
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Linked event(s)
  • 2021 Tokyo N4G Summit
N4G Summit theme(s)
  • Food

Measurement

Key indicator Absence of advertising for high sugar/fat/salt products in children's media, as defined in the policy
Value Measurement date
Baseline No 2021
Target Yes December 2029

Progress

Status:
On Course
Why this status?
The reported progress indicates that the expected level thus far had been achieved, though must be maintained until the end date is reached.
Value Measurement date
Progress report 95.56% August 2022

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