Commitment

Providing 210,000 people with the information on Smart WASHOKU in SNS by 2025

Private sector non-food business / Japan

January 2022 — December 2025

Description

The information and recipes on Smart WASHOKU will be published openly, through our website and social media (YouTube, Instagram, etc.).

Overarching commitment (for commitments submitted pre-2025)

Title

Workforce nutrition with Smart WASHOKU

Description

Kao Corporation will contribute to the reduction of premature deaths by non-communicable diseases using the findings from its own research activities in nutrition.

As part of that, by 2025, we will provide the following workplace nutrition improvement programmes to workplaces that cover 200,000 people annually (including 50,000 Kao Group employees and family members and 150,000 others) and promote health and productivity management and workplace nutrition.

1. Consultation on health and productivity management.

2. Health checks related to nutrition (visceral fat measurement, etc.).

3. Assessment of lifestyle habits.

4. Education or guidance of healthy eating; Smart WASHOKU*

5. Healthy meals at work; Smart WASHOKU meals.

*Smart WASHOKU is a healthy eating method to prevent visceral fat accumulation by improving the quality of meals rather than the amount of meals.

Through this activity, Kao Corporation will provide opportunities for small- and medium-sized enterprises and their employees, who have less capability on their own to implement health and productivity management and workforce nutrition, to improve health and nutrition.

Kao Corporation will join the Workforce Nutrition Alliance and play a leading role by 2025 to share its findings, methods and experiences with workplaces worldwide.

GNR assessment

Verification status
Verified
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SMARTness index

Details

Global nutrition target(s)
Adult obesity
Adult diabetes
Nutrition Action Classification(s)
Policy > Consumer knowledge
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Linked event(s)
  • 2021 Tokyo N4G Summit
N4G Summit theme(s)
  • Health

Measurement

Key indicator Number of viewers of published information on our website and social media
Measurement plan Collect own data
Value Measurement date
Baseline 0 Viewers 2021
Target 210,000 Viewers December 2025

Progress

Value Measurement date Status
Progress report 5,579,000 people December 2023 Reached by end date
The target had been reached on or before the end date.

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