Commitment

Reduced exposure to children in food marketing

Donor government / France

January 2025 — December 2030

Description

The ministries in charge of health, culture and food are working to gradually reduce the exposure of children and adolescents to advertisements for products that are too fatty, sweet and salty, on audiovisual media and digital platforms, in particular through the implementation of the food charter of the Regulatory Authority for Audiovisual and Digital Communication (Arcom). Population concerned: general population with a focus on children and adolescents

GNR assessment

Verification status
Partially verified
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SMARTness index

Details

Target population characteristic
  • Age or life course stage/status
Global nutrition target(s)
Childhood overweight
Adult obesity
Nutrition Action Classification(s)
Policy > Food environment
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Linked event(s)
  • 2025 Paris N4G Summit
N4G Summit theme(s)
  • Nutrition, health and social protection

Measurement

Key indicator Proportion of advertisements promoting Nutri-Score D/E ("too fatty, too sweet, too salty") products broadcast at times when children are likely to be watching television
Measurement plan Collect own data
Value Measurement date
Baseline 57.3% January 2022
Target 28.65% December 2030

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