To increase the proportion of our total sales tonnage that comes from vegetables by at least 1% by 2025/26 and to report annually on our progress
Description
We are committed to helping all customers have a healthy and sustainable diet that is rich in a variety of fruits and vegetables. As such, we will look for opportunities to increase the fruit and vegetable content of our customers’ baskets and share our progress.
As a pledger to the Food Foundation’s Peas Please initiative, we commit to the following:
• We aim to increase the proportion of our total sales tonnage that comes from vegetables by at least 1% by 2025/26 and to report annually on our progress.
• We will also report annually on the portions of vegetables sold from all own-brand products, including composite dishes.
• We will continue to support customers to increase their vegetable consumption through initiatives that improve awareness, value and incentives.
• We commit to sharing learnings in order to build the evidence base for how to effectively increase vegetable intakes.
• To help build the evidence base for what strategies are effective at increasing fruit and vegetable purchase, we will also share case studies for specific initiatives trialled within the business.
Overarching commitment (for commitments submitted pre-2025)
Title
Deliver healthy, sustainable diets to all
Description
As part of our Plan for Better, we are committed to developing and delivering healthy and sustainable diets for all and will regularly report our progress.
GNR assessment
| Verification status |
Verified
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|---|---|
| SMARTness index |
High
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Details
| Target population characteristic |
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|---|---|
| Global nutrition target(s) |
Childhood overweight
Adult obesity
Adult diabetes
Raised blood pressure
Salt/sodium intake
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| Nutrition Action Classification(s) |
Policy >
Food supply chain
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| Linked event(s) |
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| N4G Summit theme(s) |
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Measurement
| Key indicator | Percentage of volumetric weight of vegetables sold as a proportion of total sales |
|---|---|
| Measurement plan | Collect own data |
| Value | Measurement date | |
|---|---|---|
| Baseline | 10.2% | 2019 |
| Target | 11.2% | February 2026 |
Progress
| Value | Measurement date | Status | |
|---|---|---|---|
| Progress report | 10.3% | August 2023 |
Off Course
The reported progress indicates that the expected level thus far had not yet been achieved and is not expected to be achieved by the end date, but as the end date is not yet reached, it could be still be possible to reach and maintain the target level.
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