Commitment

To increase the proportion of our total sales tonnage that comes from vegetables by at least 1% by 2025/26 and to report annually on our progress

Private sector food business / United Kingdom

March 2019 — February 2026

Description

We are committed to helping all customers have a healthy and sustainable diet that is rich in a variety of fruits & vegetables. As such we will look for opportunities to increase the fruit & vegetable content of our customers baskets, and share our progress

As a pledger to the Food Foundations Peas Please initiative we commit to reporting annually on:

We aim to increase the proportion of our total sales tonnage that comes from vegetables by at least 1% by 2025/26 and to report annually on our progress

We will also report annually on the portions of vegetables sold from all own brand products including composite dishes.

We will continue to support customers to increase their vegetable consumption through initiatives that improve awareness, value and incentives. We commit to share learnings in order to build the evidence base for how to effectively increase vegetable intakes.

To help build the evidence base for what strategies are effective at increasing fruit & vegetable purchase we will also share case studies for specific initiatives trialled within the business.

Overarching commitment (for commitments submitted pre-2025)

Title

Deliver healthy sustainable diets to all

Description

As part of our Plan for Better we are committed to developing and delivering healthy and sustainable diets for all, and will regularly report our progress.

GNR assessment

Verification status
Verified
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SMARTness index
High
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Details

Target population characteristic
  • Economic status of country
  • Socioeconomic status
Global nutrition target(s)
Childhood overweight
Adult obesity
Adult diabetes
Raised blood pressure
Salt/sodium intake
Nutrition Action Classification(s)
Policy > Food supply chain
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Linked event(s)
  • 2021 Tokyo N4G Summit
N4G Summit theme(s)
  • Food

Measurement

Key indicator Percentage of the volumetric weight of vegetables sold as a proportion of total sales
Value Measurement date
Baseline 10.2% 2019
Target 11.2% February 2026

Progress

Status:
Off Course
Why this status?
The reported progress indicates that the expected level thus far had not yet been achieved and is not expected to be achieved by the end date, but as the end date is not yet reached, it could be still be possible to reach and maintain the target level.
Value Measurement date
Progress report 10.3% August 2023

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