IFBA Global Responsible Marketing Policy

IFBA members commit either to:• Only advertise products to children under the age of 13 years that meet commonnutrition criteria which are based on accepted science-based dietary guidance; or• Not to advertise their products at all to children under the age of 13 years.The above policy covers food and non-alcoholic beverage product marketingcommunications that are primarily directed to children under 13 in all covered media.In addition, IFBA members agree not to engage in food or beverage product marketing communications to children in primary schools, early childhood education centers and children’s care service centers.IFBA members further commit to the International Chamber of Commerce Framework for Responsible Food and Beverage Marketing Communications in all their marketingcommunications.This policy will become applicable to all IFBA member companies globally by 1 January 2022.Individual member companies may maintain or adopt specific policies that go beyond the IFBA policy.