Market-based solutions for diet quality

In partnership with the Ministry of Foreign Affairs of the Netherlands, the Global Alliance for Improved Nutrition (GAIN) will reduce malnutrition by achieving positive changes in diet quality for 3 million consumers at the Bottom of the Pyramid (BoP) in Kenya, Mozambique, Ethiopia, Nigeria, Benin and Uganda by December 2026. The programme will invest EUR80m to transform food systems leading to lasting changes that favour improved diet quality and ultimately, nutrition outcomes, with a focus on BoP consumers earning less than $3.2 per day as the beneficiaries, starting with their nutritional and wider context and working back throughout the food system. The programme will report using independent assessment of impacts against internationally recognised measures of diet quality (principally diet diversity metrics), achieved through increased supply of nutritious, safe foods (NSF) (availability, affordability and market functioning); increased demand for NSF (desirability, motivation and knowledge), enhanced governance of the food system to support NSF consumption and strengthened coordination and linkages across the portfolio of investments. The programme will be delivered with national and local governments, and civil society and private sector partners.