Goal

At least 83% Healthy and Better for You sales by 2025 and annually report on progress

FROM Commitment: Deliver healthy sustainable diets to all

Private sector - food business / United Kingdom

Sainsbury's Supermarket Ltd.

Date made: 03 Dec 2021
Related event: 2021 Tokyo N4G Summit
Verification status Verified Find out more
NAF SMARTness index High Find out more
Targeted location National - This goal covers the United Kingdom.
Targeted population Overall population (all ages, both sexes)
Population coverage 25,000,000.0
Primary indicator Proportion (%) of sales that are healthy & better for you
Primary indicator baseline 80.30%
Primary indicator target 83.10%
Duration March, 2019 - March, 2026

Goal action plan

To grow sales of "healthy" and "better for you" sales to at least 83.1% by 2025. This is based on volumetric sales of own brand and branded food and drink (excluding infant foods and alcohol).

Nutrition Action Classification

Enabling

  • Financial
  • Operational
  • Leadership and governance
  • Research monitoring and data

Policy

  • Food environment
  • Food supply chain
  • Consumer knowledge
  • Nutrition care services

Impact

  • Undernutrition
  • Diet
  • Obesity and diet-related NCDs
  • Food and nutrition security

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