Goal

By 2030, the Food Program at Google will increase the proportion of agrobiodiverse foods used in food service menus and recipes to 30% from the baseline Q1 2020 procurement data.

FROM Commitment: Increase Agrobiodiversity of Ingredients

Private sector - non-food business / United States of America

Food at Google

Date made: 27 Oct 2021
Related event: 2021 Tokyo N4G Summit
Verification status Pending Find out more
NAF SMARTness index Lower moderate Find out more
Targeted location Global - Google operates and has employees in North America, Latin America, Europe, Asia Pacific, Africa and the Middle East.
Targeted population Overall population (all ages, both sexes)
Primary indicator Number of diverse ingredient menu items
Primary indicator baseline 8%
Primary indicator target 30%
Duration January, 2020 - January, 2030

Goal action plan

Select crops by first examining Reawakened and Future 50 lists, with consideration to additional native and indigenous crops.

Procurement team will help identify availability in the current distribution and ensure price parity.

Identify 2-4 crops to focus on for each region / country with new additions each year.

Develop menu items, recipes, branded concepts and Micro Kitchen product offerings.

Communication: Educate and inspire our clients, chefs and stakeholders.

Nutrition Action Classification

Enabling

  • Financial
  • Operational
  • Leadership and governance
  • Research monitoring and data

Policy

  • Food environment
  • Food supply chain
  • Consumer knowledge
  • Nutrition care services

Impact

  • Undernutrition
  • Diet
  • Obesity and diet-related NCDs
  • Food and nutrition security

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