Goal

By 2030, the Food Program at Google will increase the proportion of agrobiodiverse foods used in food service menus and recipes to 30% from the baseline Q1 2020 procurement data

FROM Commitment: Increase Agrobiodiversity of Ingredients

Private non-food business / United States of America

Food at Google

Date made: 27 Oct 2021
Related event: 2021 Tokyo N4G Summit
Verification status Pending Find out more
NAF SMARTness index Lower moderate Find out more
Progress status Off course See progress details
Targeted location Global - Google operates and has employees in North America, Latin America, Europe, Asia Pacific, Africa and the Middle East.
Targeted population Overall population (all ages, both sexes)
Duration January, 2020 - January, 2030

Goal action plan

Select crops by first examining Reawakened and Future 50 lists, with consideration to additional native and indigenous crops.

Procurement team will help identify availability in the current distribution and ensure price parity.

Identify 2-4 crops to focus on for each region / country with new additions each year.

Develop menu items, recipes, branded concepts and Micro Kitchen product offerings.

Communication: Educate and inspire our clients, chefs and stakeholders.

Progress

Indicator

Primary indicator Number Of Diverse Ingredient Menu Items
Indicator monitor Annual review of procurement data, adding 2-4 new ingredients per year. Review of new recipes and menus incorporating new agro-biodiverse ingredients.

Reports

Stage Measurement Date Value Status
Baseline 2020 8%
Progress report October 2023 15% agrobiodiverse Off course
The reported progress indicates that the expected level thus far had not yet been achieved and is not expected to be achieved by the end date, but as the end date is not yet reached, it could be still be possible to reach and maintain the target level.
Target January, 2030 30%

Nutrition Action Classification

Enabling

  • Financial
  • Operational
  • Leadership and governance
  • Research monitoring and data

Policy

  • Food environment
  • Food supply chain
  • Consumer knowledge
  • Nutrition care services

Impact

  • Undernutrition
  • Diet
  • Obesity and diet-related NCDs
  • Food and nutrition security

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