Launch new campaigns for the National Dietary Guidelines: Develop, publish and communicate new guidelines for meals in kindergartens, schools and canteens & Develop recommendations for setting minimum criteria for sustainable public food procurement.

Develop new guidelines for meals, that are in line with the new Danish Dietary Guidelines - good for health and climate.

The preparation phase includes project description, identification of existing work nationally and internationally, plan for stakeholder involvement etc.

Development phase, including making scenarios, stakeholder involvement, development of recommendations, legal assessment etc.

The new guidelines are published, targeting food professionals, decisions makers and other stakeholders. The guidelines are communicated to relevant stakeholders, on for example at digital platforms, and at seminars etc.

A campaign strategy and campaign materials are developed, including stakeholder involvement. Launching of the campagin (in cooperation with relevant

stakeholders, including NGO's, the food- and retail industry etc.).

Evaluation of the campaign.