Goal
Limit children's exposure to marketing communications for food and beverage products high in fat, sugar or salt.
IFBA Global Responsible Marketing Policy
International Food and Beverage Alliance
| Verification status | Verified Find out more |
|---|---|
| NAF SMARTness index | Lower moderate Find out more |
| Progress status | On course See progress details |
| Targeted location | Global - |
| Targeted population | Specific population group(s) |
| Targeted population age | Specific age group(s) |
| Targeted population specific age | Children under 13 |
| Targeted population sex | All |
| Duration | January, 2022 - December, 2029 |
Goal action plan
Each IFBA member company will put in place and comply with a global responsible marketing policy that meets the requirements of the IFBA Global Responsible Marketing Policy as a minimum.
Progress
Indicator
| Primary indicator | Presence Of Marketing Communications For Products Not Meeting Applicable Nutrition Criteria In Restricted Media/Platforms/Venues. |
|---|---|
| Indicator monitor | IFBA will conduct third party monitoring to demonstrate compliance with this policy. |
Reports
| Stage | Measurement Date | Value | Status |
|---|---|---|---|
| Baseline | 2021 | 0% | |
| Progress report | August 2022 | The overall compliance rate with the IFBA commitment was 91.3% for TV advertising and 99.82% for digital advertising. |
On course
The reported progress indicates that the expected level thus far had been achieved, though must be maintained until the end date is reached.
|
| Target | December, 2029 | 100% |
Nutrition Action Classification
Enabling
- Financial
- Operational
- Leadership and governance
- Research monitoring and data
Policy
- Food environment
- Food supply chain
- Consumer knowledge
- Nutrition care services
Impact
- Undernutrition
- Diet
- Obesity and diet-related NCDs
- Food and nutrition security
