Goal
Limit children's exposure to marketing communications for food and beverage products high in fat, sugar or salt.
IFBA Global Responsible Marketing Policy
International Food and Beverage Alliance
| Verification status | Verified Find out more |
|---|---|
| NAF SMARTness index | Lower moderate Find out more |
| Targeted location | Global - |
| Targeted population | Specific population group(s) |
| Targeted population age | Specific age group(s) |
| Targeted population specific age | Children under 13 |
| Targeted population sex | All |
| Primary indicator | Absence of advertising for high sugar/fat/salt products in children's media, as defined in the policy |
| Primary indicator baseline | No baseline, because it is a new policy |
| Primary indicator target | 100% compliance by all signatory companies with the policy |
| Duration | January, 2022 - December, 2029 |
Goal action plan
Each IFBA member company will put in place and comply with a global responsible marketing policy that meets the requirements of the IFBA Global Responsible Marketing Policy as a minimum.
Nutrition Action Classification
Enabling
- Financial
- Operational
- Leadership and governance
- Research monitoring and data
Policy
- Food environment
- Food supply chain
- Consumer knowledge
- Nutrition care services
Impact
- Undernutrition
- Diet
- Obesity and diet-related NCDs
- Food and nutrition security
