Goal
Providing the program and support for healthy shopping for 500,000 people at retails by 2030.
Hirosaki University Center of Innovation
Hirosaki University Center of Innovation
| Verification status | Verified Find out more |
|---|---|
| NAF SMARTness index | High Find out more |
| Targeted location | Multi-country - We have started with Aomori, then will extend to whole Japan, Vietnam and other countries. We have just started discussing the extension into developing countries around Vietnam including Indonesia and Cambodia. |
| Targeted population | Overall population (all ages, both sexes) |
| Primary indicator | Number of participants of QOL Health Checkup Program via retails. |
| Primary indicator baseline | No participants |
| Primary indicator target | 500,000 partcipants |
| Duration | April, 2019 - December, 2030 |
Goal action plan
We will deliver the program at retails, where we can reach citizens with various ages, even in rural region. We will collaborate with local governments and food retailers to provide the program, as well as the daily support for healthier shopping. A novel protocol of the program called "COOP Healthier Shopping Support" started 2020 at COOP retails in Aomori and is now under operation. We will evaluate and publish on its usefulness in 2023.
Nutrition Action Classification
Enabling
- Financial
- Operational
- Leadership and governance
- Research monitoring and data
Policy
- Food environment
- Food supply chain
- Consumer knowledge
- Nutrition care services
Impact
- Undernutrition
- Diet
- Obesity and diet-related NCDs
- Food and nutrition security
