Goal
To provide a total of 10 million personal vegetable intake level checks by 2025 using VegeCheckby estimating vegetable intake based on the skin carotenoid level for the purpose of behavior modification among people with insufficient vegetable intake.
Improvement of malnutrition by vegetable
KAGOME CO., LTD
| Verification status | Verified Find out more |
|---|---|
| NAF SMARTness index | High Find out more |
| Targeted location | National - Japan: The average vegetable intake per-person has been 60-70g below the national target (350g/day) for the last few decades. |
| Targeted population | Overall population (all ages, both sexes) |
| Primary indicator | Total number of measurement of vegetable intake by VegeCeck (When someone takes a measurement with Vegecheck, the logs and results are recorded on the cloud. The number of logs recorded are the total number of measurements) |
| Primary indicator baseline | 540 thousand |
| Primary indicator target | 10 million |
| Duration | January, 2022 - December, 2025 |
Goal action plan
By developing an app that operates together with KAGOME's proprietary non-invasive device for estimating vegetable intake levels, VegeCheck, the user-friendliness of measurements will be improved. In addition to providing more measurement opportunities through KAGOME sales promotion plans, an increased number of opportunities for measurements will be provided in corporate and municipal health policies through internal and external initiatives that promote the wider use of health services that include this measurement.
Nutrition Action Classification
Enabling
- Financial
- Operational
- Leadership and governance
- Research monitoring and data
Policy
- Food environment
- Food supply chain
- Consumer knowledge
- Nutrition care services
Impact
- Undernutrition
- Diet
- Obesity and diet-related NCDs
- Food and nutrition security
