Goal
To raise the percentage of people in Japan who are aware that the daily vegetable intake target is 350g from the current 14.2% to 30% or more.
Improvement of malnutrition by vegetable
KAGOME CO., LTD
| Verification status | Verified Find out more |
|---|---|
| NAF SMARTness index | High Find out more |
| Targeted location | National - Japan: The average vegetable intake per-person has been 60-70g below the national target (350g/day) for the last few decades. |
| Targeted population | Overall population (all ages, both sexes) |
| Primary indicator | Recognition rate who realize the national taeget value of daily vegetable intake, % |
| Primary indicator baseline | 14.20% |
| Primary indicator target | more than 30% |
| Duration | January, 2022 - December, 2025 |
Goal action plan
The "Let's Eat Vegetables" campaign implemented by KAGOME with the objective of promoting vegetable intake in Japan is being promoted throughout the company while also involving other companies. In other words, by means of business activities, social media, advertising, PR, and cooperation with other companies and organizations, KAGOME is proposing positive and enjoyable vegetable intake methods. Through these activities, KAGOME will transmit information about the fact that the target vegetable intake for Japanese people is 350g per person per day.
Nutrition Action Classification
Enabling
- Financial
- Operational
- Leadership and governance
- Research monitoring and data
Policy
- Food environment
- Food supply chain
- Consumer knowledge
- Nutrition care services
Impact
- Undernutrition
- Diet
- Obesity and diet-related NCDs
- Food and nutrition security
