To reduce malnutrition by achieving positive changes in diet quality for 3 million consumers at the Bottom of the Pyramid (BoP) in Kenya, Mozambique, Ethiopia, Nigeria, Benin and Uganda by December 2026.

The programme ultimately seeks to impact improved diet quality (in terms of diet diversity) through increased supply of nutritious, safe foods (NSF) (availability, affordability and market functioning); increased demand for NSF (desirability, motivation and knowledge), enhanced governance of the food system to support NSF consumption and strengthened coordination and linkages across the portfolio of investments.

The programme works through four broad activity areas across the 6 countries, bringing these together in an integrated value chain approach in each country, leveraging all actions to maximize impact potential:

Strengthening nutritious food value chains from production to consumption: addressing the policies, incentives, and many aspects of food systems and food environment configuration that do not favour production, sale, and consumption of nutritious, safe food. This includes working with SMEs and businesses in nutritious food value chains, as well as policymakers and other stakeholders, to strengthen supply chains to improve availability, accessibility and affordability, promote demand and provide conducive policies and regulation, for nutritious safe foods, including investment and innovation.

Prioritise, empower, protect those in situations of vulnerability: in line with several drivers within food systems to address gender, the special dietary needs of women, youth and children, and the low purchasing power of BoP consumers.

Generate and use evidence for programme improvement, to inform policymaking, and to influence the approaches and priorities of others.

Collaborate, share, disseminate, learn, and strengthen impact potential

The programme will be delivered with national and local governments, and civil society and private sector partners.