To increase the proportion of our total sales tonnage that comes from vegetables by at least 1% by 2025/26 and to report annually on our progress

We are committed to helping all customers have a healthy and sustainable diet that is rich in a variety of fruits & vegetables. As such we will look for opportunities to increase the fruit & vegetable content of our customers baskets, and share our progress

As a pledger to the Food Foundations Peas Please initiative we commit to reporting annually on:

We aim to increase the proportion of our total sales tonnage that comes from vegetables by at least 1% by 2025/26 and to report annually on our progress

We will also report annually on the portions of vegetables sold from all own brand products including composite dishes.

We will continue to support customers to increase their vegetable consumption through initiatives that improve awareness, value and incentives. We commit to share learnings in order to build the evidence base for how to effectively increase vegetable intakes.

To help build the evidence base for what strategies are effective at increasing fruit & vegetable purchase we will also share case studies for specific initiatives trialled within the business.